Elementum Consulting Group

Elementum Consulting Group is a boutique management consulting firm with an international footprint, focused on partnering with leaders to identify challenges, initiate and facilitate strategic change, and improve sales functions and revenues.

Our mandate is to form a synergy between technology, people and business to explore, uncover and discover new avenues of growth,planning and development, leadership and sustainability.

THE PRIMARY OBJECTIVE was to create a unique brand that would easily be recognizable and relatable in highly competitive market share in Canada and the United States.

THE SECONDARY OBJECTIVE was to create a marketing and lead generation platform that would allow the variety of services offering by Elementum Consulting to be promoted in a way that was tactful and focused on thought leadership and not self-promotion.

Social Media 55 was faced with several challenges including:

  • New brand in a large market with no data
  • Various company stakeholders who envisioned different directions for a brand identity BRAND IDENTITY, WEBSITE, DIGITAL STRATEGY
  • Social Media 55 created a unique brand identity (name, logo, brand standards and positioning) that showcases and highlights the company’s key core competences visually, which allowing for the brand to stay-top of mind and jump out amongst the competitors.
  • A clean and visually appealing website and variety of landing pages were strategically developed for the launch of the company’s e-commerce and digital product and service base.
  • The marketing campaign consisting of social media, content creation and distribution and newsletter marketing allowed the business to grow a Canadian and US client base.
  • The launch of the brand was considering a tremendous success with great results experienced across all touch-points and developed for the launch of the company’s e-commerce and digital product and service base.
  • The marketing campaign consisting of social media, content creation and distribution and newsletter marketing allowed the business to grow a Canadian and US client base.

The launch of the brand was considering a tremendous success with great results experienced across all touch-points and tactics including:

  • A beautiful brand and digital presence
  • Double digit increase in organic traffic to the site from the launch of its website for the first year
  • Total pipeline value of over $400,000K within the first three months of its digital marketing campaign launch.