JIVAGO Brands LLC
JIVAGO Brands LLC is a vertically structured fragrance company founded in 1994 by
Ilana V. Jivago in Cannes France and has grown internationally across Europe, North
America and The Middle East. Jivago is responsible for product design, component
development, manufacturing, assembly, product marketing, sales and distribution with its
offices in Beverly Hills California. Ilana Jivago believes in designing products that
enhance personal relationships and make this a better world for everyone.
THE PRIMARY OBJECTIVE was to generate additional online sales revenues through
a strong digital marketing and advertising strategy, while simultaneously identifying and
removing an overwhelming amount of fake ‘knock-off’ products from the global
marketing place, which was affecting the brand’s integrity, sales and strong reputation
for excellent customer service.
A variety of KPIs (key performance indicators) were used to measure success of the
campaign including:
- E-Commerce Sales
- Search Engine Ranking
- Reach and Impressions (Brand Awareness)
- Number of 3rd Party Sites and Fake Product Removed
Social Media 55 was faced with several challenges including:
- Timed Campaign with budget constraints (4 months)
- Segmented targeting to various groups, which was not previously identified.
- Identification of 3rd party sites selling fake product across a global market (over 5,000 sites)
- Outdated website with no tracking of traffic or marketing data
- Low brand awareness online vs. large brick and mortar retail presence
Website Design & Development
Social Media 55 created a unique e-commerce website, which included strong modern UI/UX
design, with custom product photography and a fully optimized back-end for superior ranking in
all major search engines. As well, a variety of landing pages were strategically developed for top-
selling products and seasonality sales to improve sales. Strategic CTAs (calls-to-action) allowed
for quick database capture and traffic conversation.
Digital Marketing & Advertising Strategy
Social Media 55 developed an annual digital marketing strategy that focused on building and
creating brand awareness across a variety of communication and advertising mediums including:
- Social Media Organic Posting Strategy
- Social Media Paid Advertising
- Google AdWords and PPC (pay-per-click)
- Programmatic Advertising & Advertising Remarketing
- Newsletter Strategy & Deployment
- Search Engine Optimization (On-Page, Off-Page)
- Directory Submission
- Reputation Management & Delisting of Fake Products.
2016 – 2017 was considering a tremendous success Jivago based on the KPI’s outlined in the
onset of the campaign. During this time, Jivago experienced:
- Increase in organic traffic of 675% from 2016-2017
- Increase in volume of orders is up 450% 2016-2017
- Increase in online and wholesale revenue 2016-2017 by 440%
- This resulting in a total sales value of $XXXXX
In addition to its increased sales revenues, the brand experienced international digital exposure
along with direct sale to consumer in excess. Our reputation management solutions were able
to aid in the fight against intellectual property issues resulting in:
- Fake product being removed from over 5,000 sites that had no authorization to sell
- Additional 250% more traffic to the website
- Opening of official sales channels and partnerships globally in
Canada, Mexico, Kuwait, Saudi Arabia, United Arab Emirates.