The Story of SICILYCLOTHING.com SICILY, which debuted in 1989 for men and women, is a Canadian based company, with outstanding quality outerwear designed for the modern luxury customer.
The Sicily collection has been crafted with the finest materials gathered from Italy and around the world.
Their commitment to the highest quality garments and creating a unique balance between fashion and function are always the main focus of the company, and are crucial to their vision for the future.
Created by the design team, lead by owner Charles Sciangula, their vision and focus is to always bring a modern edge to high quality outerwear.
They pride themselves in always maintaining a perfect balance between an outstanding product and customer satisfaction which is always their priority and focus.
THE PRIMARY OBJECTIVE was to generate additional online sales revenues through a strong digital marketing and advertising strategy. Influencer marketing and getting written up in multiple MTLBLOG.com and other blogs were the largest audiences for our ideal client.
Website Design & Development
Social Media 55 created a unique e-commerce website, which included an effective Shopify design. Custom product photography and a fully optimized back-end for superior ranking in all major search engines. Programs like JSON-SEO at a cost of $299 allowed us to start ranking and indexing under certain keywords on google. As well, a variety of landing pages were strategically developed for top-selling products and seasonality sales to improve sales. CTAs (calls-to-action) allowed for quick database capture and traffic conversation. Free shipping toolbars allowed for motivated buyers. A 1-2-3 shopping mentality was the ultimate outcome for the buying process. Creating an easy quick way to try and buy your jacket.
Digital Marketing & Advertising Strategy
Social Media 55 developed a seasonal marketing strategy that focused on building and creating brand awareness across, influencer OutReach, Newspaper and high authority Blog OutReach.
In addition to the increased exposure sicilyclothing.com got featured almost a dozen times in different articles in one of Canada’s most famous blogs “MTLBLOG.com” we had influencers with fans totalling in the millions that promoted the brand. Ultimately driving quality traffic that converted into a following, engaged users and buyers.
Fortunately, the world famous brand provides quality making the reviews great and clients happy. Sicily Clothing is one of Canada’s fastest growing outerwear/fashion businesses.