Social Media 55 Is Your Email Marketing Answer
Email Marketing Done Right
An effective email marketing strategy is more than just a few images placed around a bunch of text trying to get the reader to click on a link or take the next step. It’s about flow and a nurturing your end user so that they don’t feel like just another email owner subject to the typical mass email efforts of a bland and boring company. Here’s why we, here at Social Media 55, are different.
Our digital media experts are some pretty wise and diligent gents and gals, let us tell you. They know their stuff better than they know the back of their hand. You likely already know that email marketing has changed over the past few years, but did you know that approximately 280 billion emails are sent daily today and that figure is expected to increase to over 333 billion by the end of 2021?
All that tells us is that if you’re going to be sending an email to anyone it better be clear, concise and effective. With a median that is more effective than SEO, PPC and content marketing, you can’t just click send on an email and hope it performs the way you need it to without proper structure, management, and diligent thought.
At Social Media 55, we’ve grown pretty accustomed to working with some pretty incredible companies who rely very much upon a result-oriented email marketing campaign that drives both sales and user engagement. If done correctly, did you know that you can achieve a return on your email by about 400% in some cases and sometimes even more than that! We love those numbers, but outcomes like that don’t come easy. They take hard work and a well planned strategic email marketing campaign that is constantly reviewed, updated, bench marked for improvements and refined for the evolving audience your company or brand is seeking.
Email marketing is all about being personal
Personalization of your message to your audience. It’s amazing that over 70% of businesses overlook the use of personalization in their email marketing communication efforts with their database. Don’t worry though, we’ve got you covered and we’re all about being personable with our clients and that sort of attention finds its way into your email marketing efforts.
Let’s not forget how important segmentation is when trying to maximize email marketing as a strategy in your company’s bag of com tools. Behavioral segmentation means that when a reader of your email takes action like clicking on a link you’ve provided in an email, they are then dropped into a particular funnel so that the necessary sequence of emails or subsequent correspondences are taken to increase the possibility of a sale, or referral.
Ready For Email Marketing?
If you’re in need of email marketing, be sure to contact us today about getting your email strategy created and managed by one of our Social Media 55 email marketing experts.
Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions