AirBNB Marketing

Maximize the Revenue of Your Property

So you’ve listed your property on AirBNB. That means you’re one step closer to profiting off your incredible apartment or home! However, it’s important not to let AirBNB do all the marketing for you – while this platform is an incredible way to promote your property, you also need to put in the time, legwork and effort to properly market your listing.

So how does one market an AirBNB listing? AirBNB properties are highly marketable and highly valuable, highly desired and exciting to promote.

What are the top 5 steps to promoting your AirBNB listing?

  • Create your own website:  Creating a website is a surefire way to get some attention focused onto your new listing on AirBNB.  Take control of your listing and make a website that promotes it and showcases the propertie(s) to the best of your ability.  A website gives you creative freedom and the ability to showcase your property’s potential to its utmost. Google will offer web traffic, and having the right SEO is crucial to having a great website.
  • Create infographics:  Infographics are one way readers pay a lot of attention to your property.  Make information presentable in a visually pleasing way and see how fast potential clients log onto and interact with your site!  Send infographics in an email, incorporate them into blog posts on your website, share them with local businesses, and so on!
  • Connect with your community:  Your AirBNB property is a part of a community, which is part of what will make a potential client want to travel and reside at the destination you’re providing.  Hospitality is as much about what’s going on around the actual potential residence as it is about the amenities that residence has to offer.  
  • Foster an online presence:  Create a Facebook, Instagram, Twitter or Pinterest page for your property.  People browse their social media so often that in order to properly market an AirBNB listing, you should always have fresh, great photos and an interactive online presence.  Commenting and Liking guest’s posts on your page is definitely a way to make return customers out of anyone who stays at your listing as well!
  • Build a mailing list for email:  Email newsletters are incredibly positive marketing strategies.  Email your mailing list news about your property regularly. Did you know that most revenue is generated from mailers?  Emails are extremely powerful – people check their inbox at least once a day. That’s easy access into someone’s world! Show them why they should buy your book in the form of an email.

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What should your AirBNB marketing strategy focus on?

  • Experience:  Having a listing is all about sharing an experience with a potential customer.  Your marketing strategy should always be focused on what experience you can bring to your customer, and how your listing can elevate their experience.

AirBNB Marketing is an essential way to increase your brand’s online presence. Make sure you include marketing as part of your promotional campaigns for any products you have and want to see flourish in the marketplace! The right AirBNB Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your AirBNB! Be sure to learn more about AirBNB Marketing today!

Ready for AirBNB Marketing?

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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