Beauty Skin Products Marketing

Offer Them an Experience Unlike Any Other

It seems as though the beauty industry has taken off immensely as of late.  Beauty icons like Charlotte Tilbury have collected a lifetime’s worth of information and have cashed in on making her own products, then marketing them to the world.  Even Kylie Jenner is getting in on the action and tapping into this incredible marketplace! Websites including Net-A-Porter, Violet Grey, Sephora and so on are some of the most thriving e-commerce portals out today, and all because the beauty industry is at a height that we’ve never seen before.  The internet’s dissemination of information has allowed tips and tricks from all over the world to pervade the consumer’s headspace, allowing them to google, search, and try new products to find the greatest kept beauty secrets of many cultures across the globe. Everyone wants to find what works for them, and a unique skincare routine is the cornerstone to any woman’s lifestyle.  Does your skincare product have what it takes to compete in this fast paced, innovative marketplace? Read on to discover the most essential beauty and skincare marketing tips for the modern beauty mogul:

Q: What do I need to know before launching a skincare product on the market?

  • Understand the market’s needs: what does the beauty or skincare market need right now?  How can your product fill that void? Understanding what the market needs – be it a cure for acne, a new highlighter, or an all-natural, cruelty free face soap is the key to molding your product idea to fit the modern consumer.
  • Highlight the most important active ingredients: every modern consumer reads the ingredients list!  Make sure your ingredients are ones to be proud of, and even ones to boast about to the rest of the skincare industry!  How exactly will your product help the consumer improve his or her skin? The ingredients list and an explanation of why you’ve chosen each element will really establish and foster trust between your consumer and your brand.
  • Let customers sample products: you can find innovative ways of doing this, be it online, in store or otherwise.  Survey them to find out what they liked, what they didn’t, and how your product can improve. Having their input will go a long way, for your product, and for your relationship to your customers.
  • Solicit testimonials: nothing inspires more confidence than a solid testimonial!  Having a positive and uplifting message coming from a customer really goes a long way with your potential audience towards convincing them to give your product a try.

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Q: What are the top 5 tips for marketing beauty products?

  1. Reach out to influencers on Instagram and other social portals: people love seeing what their favourite individuals are doing on social media.  Make sure those individuals are using YOUR PRODUCTS! This is a great way to positively explode in the sales department. Get one heavy-duty influencer to rock your product publicly and praise it on Instagram, and it’ll skyrocket your revenue.
  2. Content is king: be sure to have tons of visuals, behind the scenes footage and user testimonial videos that you can post on Instagram, Facebook, Pinterest and any other social portal.  Having consistent content will grow your followers organically.
  3. Tell brief, engaging stories about your products, consumers, and mission.  This means having great copy with a strong message that engages your reader on the fly.
  4. Target the right audience: establish who your demographic is before you start your campaign.  This will help you reach the right people!
  5. Offer value.  What can your product do that others can’t?  Is your product cruelty free? Ethical, responsible, and healthy for the skin?  Engage with the modern landscape and realize that to be a valuable product today, you have a lot to think about.  Do right by your products, your people, animals, and the world, and you’ll surely have an enthusiastic customer clientele ready and willing to come buy your product in a heartbeat.

Content is king: be sure to have tons of visuals, behind the scenes footage and user testimonial videos that you can post on Instagram, Facebook, Pinterest and any other social portal.  Having consistent content will grow your followers organically.

  1. Tell brief, engaging stories about your products, consumers, and mission.  This means having great copy with a strong message that engages your reader on the fly.
  2. Target the right audience: establish who your demographic is before you start your campaign.  This will help you reach the right people!
  3. Offer value.  What can your product do that others can’t?  Is your product cruelty free? Ethical, responsible, and healthy for the skin?  Engage with the modern landscape and realize that to be a valuable product today, you have a lot to think about.  Do right by your products, your people, animals, and the world, and you’ll surely have an enthusiastic customer clientele ready and willing to come buy your product in a heartbeat.

Ready for Beauty Skin Products Marketing?

Beauty and Skin Product Marketing is an essential way to increase your brand’s online presence.  Make sure you include marketing as part of your promotional campaigns for any products you have and want to see flourish in the marketplace!  The right Beauty Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your products! Be sure to learn more about Beauty and Skincare Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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