Bridal Marketing

Make Their Special Day Memorable

Getting married is just about one of the biggest things you can do in life!  And a wedding dress is forever – it’ll be immortalized in pictures and family memorabilia for decades.  That means picking one’s perfect wedding dress is an essential – perhaps the most essential – part of the marriage equation, besides picking one’s significant other, of course!  If you run a bridal shop, boutique or brand, your marketing strategy has to be on point, and should focus on the individuality of the bride. Being a bride means being the center of attention, and every bride wants to find the most unique and special dress to showcase her individualism.

Q:  What should I do to increase my brand’s presence in the bridal marketplace?

  • Develop a website: having a great website that your clients and potential clients can browse is critical when it comes to being a reliable source of information for the bridal marketplace.
  • Develop a social media identity: this is incredibly pertinent when it comes to bridal couture, especially as it relates to Pinterest.  A ton of revenue comes in from Pinterest within the fashion world – let brides-to-be “pin” your products on their inspiration boards, and be sure all your links are set up so they can easily search the dress!  One click on the pin should take them to the exact product you’re advertising. Instagram is also great for this type of aesthetic search, so make sure your IG page is brimming with beautiful content to write home about.
  • Develop a portfolio to envy!  Content is king nowadays, so make sure your bridal portfolio is full of beautiful dresses, gorgeous, beaming brides, and amazing weddings to showcase.  Your product is a part of that very special day, so advertise this on your website, social portals and beyond! Make sure your social assets are all in line with the beautiful message weddings send out to the world, and be sure to highlight your product as an integral part of that couple’s special day.
  • Stay in touch with your clients, even after they get married!  The referral system is a powerful one, and if your client loved your product, they’ll certainly refer their friends, nieces, and daughters to your shop or brand in the future.
  • Employ Email Marketing: Email your mailing list (if you have one – if you don’t, then get to work!).  Did you know that most revenue is generated from mailers? Emails are extremely powerful – people check their inbox at least once a day.  That’s easy access into someone’s world! Show them why they should buy your book in the form of an email.

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Q:  What are the top tips for Bridal Marketing within the fashion industry?

  • Ask for a review when your customer picks up her dress!  A good client relationship that can be showcased to the world is an essential part of any brand’s presence!
  • Be sure to have plenty of recent reviews from clients who are excited about wearing your product
  • Reach out to clients on a personal basis for reviews – don’t send one big email to a distribution group.  They will appreciate this personal touch.
  • Be sure to respond to all reviews, even if you were the one who solicited them!
  • Reach out to clients on a personal basis for reviews – don’t send one big email to a distribution group.  They will appreciate this personal touch.
  • Be sure to respond to all reviews, even if you were the one who solicited them!

Ready For Bridal Marketing ?

Bridal Marketing is an essential way to increase your brand’s online presence.  Make sure you include marketing as part of your promotional campaigns for any products you have and want to see flourish in the marketplace!  The right Bridal Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your products! Be sure to learn more about Bridal Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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1-844-MEDIA-55 / 1-844-633-4255

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