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Q:  What are the top social networks for Ecommerce advertising?

 

  • Facebook Advertising Strategy: Facebook is probably the most important platform for social ads.  This social network implicitly understands how to build audiences, target users, retarget groups depending on feedback information, and measure success for each advertiser.  Facebook ads must be budgeted so as to create a strategic process for your campaign. Another significant feature on Facebook is the Carousel ads. Carousel ads are popular and desirable because they expose users to more content and visuals than your regular old advertisement.  Finally, Carousel ads lower your CPC.
  • Instagram Advertising Strategy:  Instagram is probably the second most popular platform, since it’s so visual and aesthetically pleasing.  Facebook Ad Manager is used by Instagram which makes it a good second step in your process once you’ve set up your Facebook adverts.  It’s important to note that Instagram advertising is nuanced and a little more complicated than Facebook’s straightforward approach. Instagram uses video to create its most engaging content.  These videos can be displayed as regular posts, but the most popular method is by employing Instagram Stories. One Instagram Story on the right page, with the right links and redirection, can change your game.
  • Twitter Advertising Strategy:  Twitter is still a happening place!  Massive success can be found on this platform.  However, simply investing money on a campaign isn’t enough to give your brand the push it needs to really succeed on Twitter.  Tweeting the right content is just as important as the fuel you’re gassing up your tank with.
  • Snapchat Advertising Strategy:  Snapchat is all about demographics, and much like Instagram, it deals with video advertising.  Here, one must look into creating and scheduling ads the right way. Looking into filters is another hot-button topic for Snapchat advertising.

 

  • LinkedIn Advertising Strategy:  Finally, LinkedIn provides a well-rounded professional platform to advertise and tap into your brand’s marketability.  LinkedIn is known the world over as the largest professional network on the planet, and it definitely has its benefits as a social media platform for any advertiser ready to truly commit to their campaign.

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Ecommerce services are an essential way to increase your brand’s online presence.  Make sure you include marketing as part of your promotional campaigns for any products you have and want to see flourish in the marketplace!  The right Ecommerce Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your products! Be sure to learn more about Ecommerce Marketing today!

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