Social media is so ingrained in the success of a business that most don’t realize that it has its roots in traditional communications or public relations. It is about finding your key stakeholders and engaging them in a clear and constructive way to drive traffic and revenue.

As a business, everything you do online, from a Facebook post to an e-blast, communicates to your audience who you are and the value you offer. In a broader sense, digital marketing is a by-product of Public Relations (PR), which aims to cultivate a positive business image and reputation through digital engagements.

We work with clients to build and engage their online audiences. The idea being that you can’t just scream into the empty void of cyberspace and hope that someone hears you. You need to build a comprehensive strategy that considers your audience’s needs.

Part of our strategy is to understand the best platforms for a business to invest time and resources. We look at their target and secondary audiences and decide where we should concentrate our strategy and build a presence. Maybe Facebook makes more sense than Twitter for your law firm. Maybe Pinterest is perfect for an architect whereas a fashion designer’s audience likes to spend their time on Instagram.

It’s about locating your audience, engaging them and helping them understand why you’re a better option than competitors.