Identify and foster your campaign goals:  Developing and setting clear goals for your campaign will enable you to stay on track and hit each landmark you want to pass.  Think of it as a video game – with each success, you get taken to the next level. What business goals do you want to reach? What criteria will you use to decide if these goals have been met?  What tools will you use in this process?

Figure out what makes you unique:  This is perhaps the most important step in marketing yourself or your business.  What is it about you that differentiates you, your brand, and your business from everyone else?  What can you offer that others can’t? How does your unique approach to business set you apart in the Real Estate world?  What are the recent pricing, selling and buying trends in the Real Estate Market and how can you develop on, add to, and improve these trends?

Select tools and set a budget for your campaigns:  Identify the tools you need to market your business, and make sure to take note of key metrics that will measure their success.  Set a timeframe and strategy for the campaign, and set an overarching goal per campaign (ex: Facebook campaign, Instagram campaign, and so on should each have their own goals).

Have engaging content:  This means creating pieces of text, photos, updates and listings.  Make them desirable to look at. Engage with your audience in a meaningful way.  Once you’ve developed a good sense of your target, you’ll already know what they want to look at, and how they want to ingest information.  Take these steps into account when creating content for your campaign.

Finally, measure your performance and outreach:  Measuring performance is another important piece of the puzzle.  Once you’ve created an overarching plan, you can then put everything into motion and let your tools do the work.  Measure aspects such as likes, click rate, and so on, focusing on interaction with prospective customers online.